The ROI of a marketing campaign can vary greatly depending on the industry, target audience, and campaign objectives. However, a "good" ROI for a marketing campaign is generally considered to be any return that exceeds the cost of the campaign. The industry average ROI for a marketing campaign is difficult to specify as it varies widely based on the type of campaign, the marketing channel used and the industry.
For example, a direct mail campaign may have a lower ROI than an email campaign due to the higher costs associated with mailing physical materials. Similarly, a B2B campaign may have a higher ROI than a B2C campaign due to the higher lifetime value of a business customer.
A couple general rule of thumb are:
However, it is important to keep in mind that ROI is not the only metric to measure the success of a campaign, and it's important to set specific and measurable goals for your campaign and evaluate the campaign based on its performance against those goals.
It's also important to consider the long-term benefit of a campaign, such as increased brand awareness or customer loyalty, which may not be reflected in short-term ROI calculations.
Do you know the ROI on your client's campaigns?
All functions of a business can use AI
accounting, marketing, operations, HR, legal, admin, etc...
AI using team > team alone
Apps like ChatGPT are allowing for people to learn and work faster and faster.
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WHO is the gross profit & who cares?
WHAT can you do with GP?
WHERE do you use GP numbers?
WHEN is it calcuated and used?
WHY people care about gross profit?
Not everyone, depends on factors such as size, goals, risk tolerance, and tax situation.
Tax advantage(s) and legal advantage(s).
Canada Revenue Agency: https://www.canada.ca/en/services/business/start.html
Silicone Valley Bank & Signature
Could not pay all withdrawals
Mostly US operating bank
Friday March 10th
Too many people trying to take out $$ at once.
The T1 is for all Canadian residents.
A Canadian tax form for individuals to fill out. Looks like this, trust me, it's not that complicated, and most fields probably don't even apply to your situation.
Tax filing & payment due to CRA, file online @ wealthsimple.com
Every year before end of April.
Because CRA collects money needed fund rest of the gov't.
The T1 General Income Tax and Benefit Return is a tax return form that individuals use to determine their annual tax liability and claim federal or provincial benefits, such as the GST/HST Credit.
The form summarizes the taxpayer's income, deductions, and tax payable, as computed on supporting forms and schedules, and calculates any refund or balance due.
The T1 form consists of five parts:
2) Total Income
3) Net Income
4) Taxable Income
5) Refund/ Balance owing
Online, In-person, mail, Tax professional
To ensure timely submission, the completed T1 form and any outstanding balances are due by April 30th of the following year (by June 15th for self-employed individuals or common-law partners). If these deadlines fall on a weekend or public holiday, the deadline is extended to the next business day.
Business owners need to build a company track & stay on it.
Key Performance Indicators are common statistics & ratios a company would keep track of.
Pulled from business & financial reports
Always be keeping track of KPIs and perform variance calculations.
Ensure mone is being made.
WHO needs to know?
ROI important metric for business decision makers.
WHAT is ROI?
Rerturn on marketing spend is how much profit is made from a given number of marketing cost.
WHERE can you collect this data?
Marketing ROI = SALES CHANGE/ MARKETING SPEND
WHEN should you look at Marketing ROI?
WHY pay attention to marketing ROI?
Determine what is most profitable for business.