How do you know if your client's money is being well spent? 

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The ROI of a marketing campaign can vary greatly depending on the industry, target audience, and campaign objectives. However, a "good" ROI for a marketing campaign is generally considered to be any return that exceeds the cost of the campaign. The industry average ROI for a marketing campaign is difficult to specify as it varies widely based on the type of campaign, the marketing channel used and the industry.

For example, a direct mail campaign may have a lower ROI than an email campaign due to the higher costs associated with mailing physical materials. Similarly, a B2B campaign may have a higher ROI than a B2C campaign due to the higher lifetime value of a business customer.

A couple general rule of thumb are:

A ROI of 5:1 is considered good, meaning for every dollar spent, five dollars are returned.

A ROI of 10:1 is considered excellent, meaning for every dollar spent, ten dollars are returned.

However, it is important to keep in mind that ROI is not the only metric to measure the success of a campaign, and it's important to set specific and measurable goals for your campaign and evaluate the campaign based on its performance against those goals.

It's also important to consider the long-term benefit of a campaign, such as increased brand awareness or customer loyalty, which may not be reflected in short-term ROI calculations.

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Do you know the ROI on your client's campaigns?

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