Business Plan


Your agency needs a business plan!

Doesn't need to be hundreds of pages with exhibits and graphics, but you need to have something.

What's in an agency plan?

Some key elements that could be included in a Creative Agency business plan include:

1. Executive Summary: A brief overview of the agency, its services, and its goals.

EX. Creative Agency X is a full-service branding, design, and digital marketing agency that helps businesses of all sizes stand out in today's crowded market. We specialize in creating compelling and effective campaigns across a variety of mediums, including print, digital, and social media. Our team of experienced professionals has a proven track record of success in the industry, and we are dedicated to delivering exceptional results for our clients.

Our mission is to help our clients achieve their business goals by providing them with the highest quality creative services. We understand that every business is unique, and we work closely with our clients to understand their specific needs and develop customized solutions that will help them succeed. Whether it's a new logo, a website redesign, or a comprehensive marketing campaign, we have the skills and expertise to deliver results that will help our clients grow and thrive.

With a focus on results and a commitment to excellence, Creative Agency is the perfect choice for businesses looking to take their marketing efforts to the next level. We look forward to the opportunity to work with you and help your business stand out in the marketplace."

It's a brief but informative summary of the business and its services, mission, and values. Also, it gives a little taste of the team expertise and highlights the importance of understanding clients need and providing customized solutions.It's important to note that you should make sure that your executive summary accurately reflects your business and its goals.

2. Business Description: A more detailed look at the agency, including its mission statement, values, and history.

EX. Creative Agency X is a full-service creative agency that specializes in helping small businesses and startups establish their brand and succeed in today's competitive market. Our team of experienced professionals has a passion for working with entrepreneurs and business owners to create effective and affordable marketing solutions.

Our mission is to empower small businesses and start-ups to level the playing field with larger companies by providing them with the same level of professional, high-quality marketing that they would expect from a bigger agency, but at a fraction of the cost. We understand the unique challenges facing small businesses and start-ups, and we work closely with our clients to develop customized marketing strategies that are tailored to their specific needs and goals.

We provide a wide range of services, including branding, graphic design, web design, social media marketing, and content creation. We take a holistic approach to marketing, and we believe that every aspect of a business, from the logo to the website to the social media presence, should work together to create a cohesive and effective brand.

Our team of professionals have extensive experience working with small businesses and start-ups, and we are dedicated to providing our clients with the highest level of service and support. We understand the importance of building strong, long-term relationships with our clients, and we take the time to get to know our clients and understand their businesses inside and out.

In summary, Creative Spark Agency is the perfect choice for small businesses and start-ups looking to establish a strong, effective brand and succeed in the marketplace. With our commitment to high-quality service and support, we're confident that we can help our clients achieve their business goals."

This business description gives an overview of the agency's focus, services, and mission while highlighting the unique needs of small businesses and startups. it also mentions the cost-effective solutions the agency provides. With this, it gives a sense of the agency being unique, being experts in working with small businesses and startups, and being cost-effective.

3. Market Analysis: An examination of the current market for creative agency services, including industry trends and the agency's target customer base.
4. Services: A description of the specific services that the agency offers, such as branding, web design, and advertising.
5. Sales and Marketing: A strategy for promoting and selling the agency's services, including a discussion of pricing and promotional tactics.
6. Financial Projections: An estimation of the agency's projected income and expenses, including a profit and loss statement and cash flow projections.
7. Management and Staffing: A discussion of the agency's management team, including their qualifications and experience, as well as a plan for staffing and employee development.
8. Operations: A description of how the agency will function on a day-to-day basis, including details about the agency's office space, equipment, and software.
9. Legal structure and ownership: Discuss the legal structure of the business and ownership details

Conclusion and next steps: A summary of the agency's business plan and a discussion of next steps, including any additional funding that may be required.

More info.

The type of business dictates what expenses would be included in the cost of goods sold/ cost of service category/ grouping of expense accounts. If the expense can be directly linked to the specific product, project, or activity, it's a direct expense and should be included in the COS group on the P&L.

If the expense is less correlated to the company's sales, it would be included in the operating expenses or other expense below the GROSS PROFIT calculation.

What is included in cost of sale or cost of goods group > direct expense?

An example, you own a company that produces widgets.

All the direct manufacturing, supplies, and selling expenses to get the product in hands of consumer is a direct expense.

All functions of a business can use AI

accounting, marketing, operations, HR, legal, admin, etc...

AI using team > team alone

Apps like ChatGPT are allowing for people to learn and work faster and faster.

You can start using CHAT GPT today.

WHO is the gross profit & who cares?

WHAT can you do with GP?

WHERE do you use GP numbers?

WHEN is it calcuated and used?

WHY people care about gross profit?

WHO needs to incorporate?

Not everyone, depends on factors such as size, goals, risk tolerance, and tax situation.

WHAT are some benefits to incorporating

Tax advantage(s) and legal advantage(s).

WHERE can I get started?

Canada Revenue Agency:

WHEN can I do this?

Any time.

WHO went bankrupt?

Silicone Valley Bank & Signature

WHAT happened?

Could not pay all withdrawals

WHERE is this?

Mostly US operating bank

WHEN did the bank shut down?

Friday March 10th

WHY did bank fail?

Too many people trying to take out $$ at once.

WHO is the T1 for?

The T1 is for all Canadian residents.

WHAT is a T1?

A Canadian tax form for individuals to fill out. Looks like this, trust me, it's not that complicated, and most fields probably don't even apply to your situation.

WHERE do I file my T1?

Tax filing & payment due to CRA, file online @

WHEN do I have to file?

Every year before end of April.

WHY do I do this? (Submit and pay taxes?)

Because CRA collects money needed fund rest of the gov't.

The T1 General Income Tax and Benefit Return is a tax return form that individuals use to determine their annual tax liability and claim federal or provincial benefits, such as the GST/HST Credit.

The form summarizes the taxpayer's income, deductions, and tax payable, as computed on supporting forms and schedules, and calculates any refund or balance due.

The T1 form consists of five parts:

1) Identification

2) Total Income

3) Net Income

4) Taxable Income

5) Refund/ Balance owing

Online, In-person, mail, Tax professional

To ensure timely submission, the completed T1 form and any outstanding balances are due by April 30th of the following year (by June 15th for self-employed individuals or common-law partners). If these deadlines fall on a weekend or public holiday, the deadline is extended to the next business day.

Filing due dates

Because CRA

Business owners need to build a company track & stay on it.

Key Performance Indicators are common statistics & ratios a company would keep track of.

Pulled from business & financial reports

Always be keeping track of KPIs and perform variance calculations.

Ensure mone is being made.

WHO needs to know?

ROI important metric for business decision makers.


Rerturn on marketing spend is how much profit is made from a given number of marketing cost.

WHERE can you collect this data?


WHEN should you look at Marketing ROI?


WHY pay attention to marketing ROI?

Determine what is most profitable for business.

WHAT is a BS?

WHO uses BS?

WHERE do I find them?

WHEN do I use it?

WHY would someone care about BS?

Klnda Dos
Supported by AI and Team FLIP
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